Richie Furniture: from selection to delivery — all on FLAPP ERP
Showrooms, AI-assisted furniture selection, contracts and instalments, a factory that builds the order, and accounts — on one system. Shoppers can see chosen catalog pieces in an image of their own room using its measurements before deciding, then follow the order through delivery.
The system — Showrooms, factory and accounts on one system
Richie Furniture runs entirely on FLAPP ERP: the showrooms, AI-assisted furniture selection, contracts and instalments, job orders in the factory, and the accounts. Each customer has one journey, and every department sees the same journey.
- → CRM — the customer and everything about them
- → AI configurator — chosen pieces shown in an image of the customer's room
- → Contract — terms, payments and instalments
- → Factory — job orders straight from the contract
- → Customer — follows the order online
- → Accounts — every contract and payment booked
The CRM — Each customer, and everything about them, in one place
Every customer has one record: where they came from, their visits, quotations, contracts, payments and instalments. The whole team can see every showroom — so no customer is forgotten when a salesperson changes. The rules live inside the system: an extra discount needs the showroom manager's approval, and no payment is recorded before the contract is signed.
- ✓ Visit → quotation → contract → delivery
- ✓ A receipt for every payment
- ✓ Extra discounts approved by the showroom manager
- ✓ Documents sent to the customer on WhatsApp
AI configurator — See chosen pieces in the room image before deciding
From the showroom or remotely, the salesperson describes what the customer wants to the AI assistant in Arabic — typed or spoken. The assistant asks about the room, its measurements, the budget and the style, and recommends pieces from the real catalog. From the room's measurements or its plan, it produces an image of the chosen pieces in a room of the same size — so the customer decides while looking at it.
- ✓ Recommendations from the real catalog only
- ✓ An image of the pieces in a room with the customer's measurements
- ✓ The selection becomes a quotation right away
- ✓ The selection can become a quotation when the customer is ready
The catalog — Each product is set up once
Each product is entered in the catalog once: it gets its code automatically, and its default specs are saved with it. A salesperson picks the product in a quotation or a contract and the specs fill in by themselves — and can still be adjusted if the customer wants something different.
- ✓ A code for every product, automatically
- ✓ Specs fill into quotations and contracts
- ✓ Adjusted to each customer
- ✓ The same catalog the AI assistant recommends from
Customer portal — Customers follow their order while it's being made
Every contract has a private link for the customer. They open it, enter the contract number printed on their copy, and see where their order is: signed, in production, or ready for delivery — with the status of every piece, the payments made and still due, and the delivery date.
- ✓ A private link per contract, protected by the contract number
- ✓ Production status for every piece
- ✓ Payments and delivery date on the same page
- ✓ No phone call, no trip to the showroom
Accounting — Contracts and payments reach the books on their own
Accounting is linked to sales and production. Each contract is booked as a sale on its own, every payment with its receipt goes to the customer's account, and the instalment schedule always equals the contract value. If the contract changes, the entry and the instalments change with it.
- → Contract — booked as a sale
- → Payment — a receipt and an entry on the customer's account
- → Instalments — always equal to the contract value
- → Amendment — the entry adjusts itself
The AI — Management asks in Arabic, the answer comes from the data
Management types a question in Arabic, and the assistant answers from the live sales data. It only reads — it cannot change anything in the system.
- What did this showroom sell this month?
- Which salesperson closed the most contracts?
- Which instalments fall due this week?
In their words — “Zero lost orders.”
— Richie Furniture
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